ITV1 HD broadcasting the opening England v USA World Cup inadvertently cut to an advert for car marker Hyundai just before Steven Gerrard scored the opening goal for England in the fourth minute. ITV’s incompetence fail us. The standard definition version of ITV1 did not cut to adverts:
An ITV spokeswoman said:
“A transmission problem temporarily affected ITV1’s HD service during the England/USA match.
“ITV standard definition service continued uninterrupted. We apologise for the interruption in transmission.”
Last year, ITV received more than 1,000 complaints after viewers missed the winning goal in an FA Cup tie between Liverpool and Everton, when the broadcaster cut to an advertising break. Ryan Gosling scored Everton’s winning goal in the 118th minute, after the game had gone into extra time.
ITV boss at the time Michael Grade described it as “inexcusable” and would not happen again.
This must be a major embarrassment for ITV as they have been advertising that this is the first World Cup to be broadcast in High Definition and after the error they seemed to broadcast on ITV1 HD an upscaled version of the Standard Definition feed the same as ITV1.
Watch the howler here:
idiots !
sack the idiot that runs ITV HD, 4yrs we waited to see England score in the WC and they go to an advert ! ! !
Sack them all! Give the games to BBC ! BBC can rub their noses in it by saying “welcome to the BBC, where you won’t miss a goal!”
I’m glad I’m not the only one who noticed that the image quality after the blip was terrible. Perhaps they lost their HD input and had to borrow the SD feed.
After waiting four years to see England play in the world cup we miss seeing England score live, have to make do with replays.This is 2010 we did not get this in 1966.Heads should roll,bigger blunder than Robert Greens.