The Sony Bravia KDL40CX523 is a 40 inch Widescreen Full HD 1080p LCD Internet Ready TV with Freeview HD built in. This TV is also known as KDL-40CX523 KDL40CX523B, KDL-40CX523B, KDL40CX523BU and KDL-40CX523BU in the UK.
If you’re looking to discover high quality Full HD viewing, choose a TV that really helps you get the most from your entertainment. Stylish and easy-to-use, BRAVIA® CX523 televisions bring all your favourite shows and movies vividly to life in fine detail, rich colour and sharp contrast. With Full HD 1080p resolution, these sets provide more than 2 million pixels for a smooth, high resolution image. That’s the maximum resolution defined for HDTVs and the format used by Blu-ray Disc™ players and PLAYSTATION®3 consoles.
£100 Cashback on this TV from Sony
Between October 13 and December 24, 2011, £100 cashback when you buy this Sony TV from Amazon. Terms and conditions apply. Learn more
Subscription-free, built-in Freeview HD
Enjoy an impressive range of free digital TV and radio channels including high definition programmes with the built-in Freeview HD tuner. No need for a subscription, contract, satellite dish or set top box. Simply plug in to your external TV aerial and access all your channels using just one remote control.
Ready for web TV whenever you are
Sit down, relax and watch the best of the internet from your sofa with BRAVIA® Internet Video. Enjoy video sharing sites like YouTube™, social networking on Facebook™, catch up TV services like BBC iPlayer® and latest news, sport and weather. Stream online content seamlessly through your broadband connection and access a world of video entertainment directly from your TV – not a PC in sight. You can even add a voice control camera and microphone and make free Skype™ video and voice calls to friends and family.
What you want, when you want with on demand music and movie services
Enjoy the best entertainment with Video on Demand and Music Unlimited. Log on and access what you want, when you want by streaming videos and music straight to the CX523. Choose from hundreds of blockbuster movies and millions of songs at the touch of a button.
Go Wireless
Better still, Wireless LAN Ready capability means you can simply plug in an optional UWA-BR100 USB Wi-Fi® adaptor and connect to your internet router without wires.
Connect and share
The BRAVIA® CX523 Series is well connected with a variety of HDMI™ and USB ports so you can really make the most of your entertainment. Two HDMI™ inputs designed to carry high quality digital video and audio with CEC and Audio Return Channel make it simple to connect to high definition products. Play games on your console or watch latest Blu-ray movies in high definition. You can also listen to your favourite music or view photos via the USB media player. Simply plug in a USB device such as an MP3 player, camera or external hard drive or USB stick and enjoy your favourite multimedia files on screen. Stream movies, music and photos to your BRAVIA® from compatible devices in the home such as a laptop, mobile phone or music player using DLNA technology.
Clear pictures, natural colours
With X-Reality picture enhancement, images are crystal clear and colours as natural as real life. Detail is perfectly defined with no degradation or noise, even when watching standard definition pictures. It also helps your internet video services look amazing, even on the big screen.
Saves energy and money
The BRAVIA® CX523 Series is designed to save you energy and money. On board is a Presence Sensor which automatically turns off the TV picture if you leave the room and then switches to standby if you don’t return within a certain time period. It also features an Energy Saving Switch which cuts energy consumption to zero when the TV is not in use or on standby. You can easily restart in seconds with Quick Start & Viewing.
One touch entertainment
BRAVIA® Sync lets you control other Sony devices that you’ve connected such as a Blu-ray™ Disc player using just one BRAVIA® TV commander. Play Blu-ray™ movies, watch home movies from your camcorder or photos from your Cyber-shot™ at the touch of a button on your TV remote.
See the best possible picture
Scene Select automatically optimises picture and sound settings to suit whatever you are watching with one touch of the remote control. Choose from a range of options including cinema, sports or games. Plus with 24p True Cinema™, it’s easy to reproduce the authentic cinema picture and enjoy movies exactly as the director intended at 24 frames per second. Standard TVs use 25 frames a second, which means they play back ‘faster’ than they do in the cinema.
Links easily to all your home entertainment
BRAVIA® televisions are designed to link up in seconds with Sony Blu-ray™ players, home theatre systems and Personal Video Recorders. Get the most out of your HDTV with Blu-ray™ and watch your favourite DVDs like you’ve never seen them before in fine detail, vivid colour and pin-sharp contrast. Or get the full surround sound experience with a Blu-ray Home Theatre system like the BDV-E380 or BDV-E880. George Lucas once said that ‘sound is half the experience’, so with that in mind, it makes perfect sense to unleash the power of your favourite films with a 2.1 channel system such as the BDV-EF200. Never want to miss another TV show? Take control of your TV with a PVR and watch what you want, when you want.
£100 Cashback on this TV from Sony
Between October 13 and December 24, 2011, £100 cashback when you buy this Sony TV from Amazon. Terms and conditions apply. Learn more
